Innovation

The WHY behind the WHAT We help financial institutions make decisions based on customers’ underlying motivations & behavioral characteristics

AI-Powered, Academically Driven
This technology was developed in conjunction with some of the world’s leading psychology experts

01

Personality Traits

An individual's unique and enduring personality traits, such as conscientiousness, stability, and sentimentality, impact behavior across various situations.

02

Motivations

Motivation is the drive that fuels our actions and behaviors. It can be intrinsic (internal satisfaction) or extrinsic (external reward)

03

Cognitions

The ways in which individuals perceive, process, and interpret information has a large impact on their decision-making and actions

Digital Behavioral Fingerprint

Using the strictest data privacy standards, Motiv8AI’s patented Behavioral Science Fingerprint technology predicts actions and intents with unmatched accuracy.

Solves tough personalization challenges, including data scarcity, low response rates, and retention struggles.

Integrating AI with behavioral science research, built with top psychology experts and embedding academic insights, we provide actionable solutions across onboarding, engagement, and retention

No historical
data is required
Sentimentality
Stability seeking
Rationality
VIP
Conscientiousness

Proven Impact

Instant Credit Worthiness Assessment

User Onboarding
SDK
Motiv8AI Backend (Cloud or On-premise)
Predicting Financial Behavior
Personalized Engagement
Sentimentality
Stability seeking
Rationality
VIP
Conscientiousness
Financial Institution
Exclusive Banking Experience

Privacy

The combination of several factors makes our solution privacy-friendly

"On site" data
processing

Our solution does not rely on international data transfers. Data processing occurs in Brazil

"One time" data collection

Our first collection is also the last one, unless there are any agreed changes in our case use

No subprocessors

Collected data will only be processed by Motiv8, without sharing with third parties

Pseudonymized metadata

We only collect pseudonymized data on users' mobile phone and its usage

Architecture