Developed in conjunction with world-leading psychology experts, Motiv8’s patented technology combines psychology and AI to create a nuanced and predictive approach to financial behavior.
By identifying the WHY’s behind the WHAT’s, Motiv8AI helps financial institutions make decisions based on applicants’ underlying motivations and predictable financial behaviors.
Rather than replace existing credit data (income, age, gender, credit rate and history), Motiv8AI adds an additional layer of data (personality traits, patterns, behaviors, attitudes, and motivations) and augments institutions’ understanding of potential customers.
Using the strictest data privacy standards, Motiv8’s patented AI aggregates and analyzes anonymized metadata provided by banks to understand psychological traits that predict behavior.