The WHY behind the WHAT
We help financial institutions make decisions based on customers’ underlying motivations & behavioral characteristics
An Additional Layer of Data
Rather than replace, we augment bank understanding of existing & potential customers
AI-Powered, Academically Driven
This technology was developed in conjunction with some of the world’s leading psychology experts
Using the strictest data privacy standards, Motiv8’s patented AI aggregates and analyzes anonymized metadata provided by banks to understand psychological traits that predict behavior.