The Challenge
Digital revolution has taken the world by storm. Yet, 1.7B people continue unbanked, representing billions lost in potential revenue for the financial industry.
LOW APPROVAL RATES
Using superficial metrics only such as income and credit history keeps many good customers out
HIGH DEFAULTS & LEAKAGE
Under current methods, default rates and losses are higher
POOR COMMUNICATION
A lack of nuanced understanding of these customers leads to poor marketing and upselling
our Solution
MOTIV8’s patented technology combines AI + PSYCHOLOGY to create a more nuanced & predictive approach to financial behavior and customer communication.
The WHY behind the WHAT
We help financial institutions make decisions based on customers’ underlying motivations & behavioral characteristics
An Additional Layer of Data
Rather than replace, we augment bank understanding of existing & potential customers
AI-Powered, Academically Driven
This technology was developed in conjunction with some of the world’s leading psychology experts
Plus, Motiv8AI’s non-traditional approach promotes Environmental, Social, and Corporate Governance (ESG) by enabling financial inclusion for households and small businesses, increasing well being, prosperity, and economic growth.
GET TO KNOW YOUR CLIENTS THROUGH THE ENTIRE USER JOURNEY
Increasing loan and credit approval rate safely and reducing default risk have been demonstrated in different environments worldwide. Our personalization solution based on psychological behavior has a significant impact on users' engagement, especially when it comes to financial services.
Performance
UNIQUE VALUE PROPOSITION
DATA PRIVACY
Recognizing user personality while upholding the strictest privacy standards (Incl. GDPR, ISO27001).
SEAMLESS USER JOURNEY
Not affecting the on-boarding process with new permissions / questionnaires /new requirements.
NOT REQUIRING ANY 3RD PARTY DATA
Using only what is provided by the customer and the user’s mobile.
INCREASE RETENTION AND REDUCE CHURN
Supporting more targeted product offering and optimizing communication.
our TECHNOLOGY
Using the strictest data privacy standards, Motiv8’s patented AI aggregates and analyzes anonymized metadata provided by banks to understand psychological traits that predict behavior.
Motiv8AI upholds the permissions shared by the bank. It keeps the user journey seamless as it doesn’t interfere with onboarding or demand new requirements.
- Embedded in customer app
- Identifies relevant metadata* on mobile device
- Converts metadata into insights with psychology-based AI models
- Powered by continual learning
- Field-proven behavioral prediction
our team
contact us
Head Office
Motiv8AI, Derech Menachem Begin 7, Ramat Gan, Israel contact@motiv8ai.com
