Introducing

We identify the WHY behind the WHAT

of banking behaviors

Harnessing the power of psychology and AI, Motiv8 revolutionizes the way financial institutions evaluate, target, and monetize thin- or zero-file customers.

The Challenge

Digital revolution has taken the world by storm. Yet, 1.7B people continue unbanked, representing billions lost in potential revenue for the financial industry.
LOW APPROVAL RATES
Using superficial metrics only such as income and credit history keeps many good customers out
HIGH DEFAULTS & LEAKAGE
Under current methods, default rates and losses are higher
POOR COMMUNICATION
A lack of nuanced understanding of these customers leads to poor marketing and upselling
Discover our unique solution

our Solution

Motiv8AI accurately cracks the code on properly screening or connecting with the unbanked and thin-filed customers
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Developed in conjunction with world-leading psychology experts, Motiv8’s patented technology combines psychology and AI to create a nuanced and predictive approach to financial behavior.

By identifying the WHY’s behind the WHAT’s, Motiv8AI helps financial institutions make decisions based on applicants’ underlying motivations and predictable financial behaviors.

Rather than replace existing credit data (income, age, gender, credit rate and history), Motiv8AI adds an additional layer of data (personality traits, patterns, behaviors, attitudes, and motivations) and augments institutions’ understanding of potential customers.

Plus, Motiv8AI’s non-traditional approach promotes Environmental, Social, and Corporate Governance (ESG) by enabling financial inclusion for households and small businesses, increasing well being, prosperity, and economic growth.

HOW WE HELP

Motiv8AI’s uniquely targeted behavioral data empowers financial institutions to achieve double-digit growth while also optimizing the customer journey for new and existing clientele. Benefiting from a first-in-the-industry data framework, institutions reduce churn and CAC, and improve retention and profit through:
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MORE ACCURATE
Credit Scoring
Better and faster approval & screening
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FASTER & BETTER
Loss Prevention
We identify potential “sloppy payers” before they are approved
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MORE TARGETED
Product Offerings
Increase retention & reduce churn
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OPTIMIZED & SHARPER
Marketing & Communications
Deliver the right message to the right segment

Revolutionizing the way financial institutions understand, communicate and provide products to their customers

Few examples of personality types:
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UNIQUE VALUE PROPOSITION

DATA PRIVACY
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Recognizing user personality while upholding the strictest privacy standards (Incl. GDPR, ISO27001).
SEAMLESS USER JOURNEY
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Not affecting the on-boarding process with new permissions / questionnaires /new requirements.
NOT REQUIRING ANY 3RD PARTY DATA
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Using only what is provided by the customer and the user’s mobile.
INCREASE RETENTION AND REDUCE CHURN
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Supporting more targeted product offering and optimizing communication.

our TECHNOLOGY

Using the strictest data privacy standards, Motiv8’s patented AI aggregates and analyzes anonymized metadata provided by banks to understand psychological traits that predict behavior.

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Motiv8AI upholds the permissions shared by the bank. It keeps the user journey seamless as it doesn’t interfere with onboarding or demand new requirements.
  • Embedded in customer app
  • Identifies relevant metadata* on mobile device
  • Converts metadata into insights with psychology-based AI models
  • Powered by continual learning
  • Field-proven behavioral prediction

our team

Boaz Jacobi
CEO
Boaz Jacobi
CEO
Boaz brings over 20 years of industry knowledge and executive experience in the Israeli tech ecosystem. Focusing on algorithm development and implementation, he has directed product managers and biz-dev teams to deliver technology-driven transformations. Prior to joining Motiv8AI, Boaz was the co-founder and CEO of FIDO Solutions, a neobank for the unbanked in Africa. He attended Haifa University through Outstanding Students Program and graduated with a B.Sc. in computer science.
Yaron Cohen Coriat
CTO
Yaron Cohen Coriat
CTO
Yaron has over 20 years of expertise as a tech entrepreneur and senior architect, cofounding Infibond and acting as its CTO and COO. Yaron also co-founded MediaBroker and at WSI Israel served as their co-CEO. Yaron holds a B.S. in Software Engineering from Tel Hai College.
Dan Farhi
COO
Dan Farhi
COO
Dan held senior business development and sales positions and was the co-CEO of Louis Capital Markets Israel and Meitav Brokerage. Dan received a B.S. from the Hebrew University and is a licensed investment advisor with the Israeli Securities Authorities.
Eyal Arbabof
VP R&D
Eyal Arbabof
VP R&D
Eyal comes to Motiv8AI with over 30 years of hands-on experience in the Israeli tech world. He is a veteran executive level leader with an extensive track record in leading R&D teams towards organizational goals, achieving R&D operational excellence as well as successful Tier 1 customer support. He holds a B.Sc. in physics and electrical engineering, and an M.Sc. in physics, both from Beer Sheva University.
Jorge Braslaver
Sales Director
Jorge Braslaver
Sales Director
Jorge is a 25 year veteran of introducing innovative technologies to banks and financial institutions in Latin America and western Europe. Highly skilled in complex sales, partner management, and large accounts. Successfully met and exceeded sales targets. Has a B. Sc. Computer Engineering from the Technion, Israel and a MBA Catholic University, Cordoba, Argentina.
Shahar Cohen, Ph.D.
Chief Data Scientist
Shahar Cohen, Ph.D.
Chief Data Scientist
Shahar brings with him over 20 years of data science expertise, reinforcement learning, deep learning, and supervised and unsupervised machine learning. Shahar also co-founded startups in the AI and Machine field and consulted international corporations in AI Machine Learning. Shahar holds a Ph.D. from Tel-Aviv University.
Shimrit Fridenson-Hayo, Ph.D.
Co-Lead Psychology team
Shimrit Fridenson-Hayo, Ph.D.
Co-Lead Psychology team
Senior Research Psychologist. Shimrit is a clinical psychologist and researcher in the field of human-computer interaction, autism and Edtech. She has extensive experience combining clinical understanding, human behavior and technological products. Excellent in integrating new thinking schemes and technology to create innovative ways to support human and social needs.
Jasmine Sagi
Co-Lead Psychology team
Jasmine Sagi
Co-Lead Psychology team
Expert in the field of human memory. Experienced behavioral assessor and psychological researcher. A PhD candidate of neurocognitive psychology at the University of Haifa.
Jonathan Shalom, PhD
Co-Lead Psychology team
Jonathan Shalom, PhD
Co-Lead Psychology team
Miki Skornick-Bouchbinder, PhD
Co-Lead Psychology team
Miki Skornick-Bouchbinder, PhD
Co-Lead Psychology team
Natalie Angel Seldin
Office Manager
Natalie Angel Seldin
Office Manager
Natalie has over 10 years as an office manager in Tech companies. Expert in administration, operations and welfare. Has a BA in Geography from Tel Aviv University, Israel.
Alessandro Sepich
Backend Team Leader
Alessandro Sepich
Backend Team Leader
Jan Hanoh
Backend Developer
Jan Hanoh
Backend Developer
Mateusz Sikora
Android Developer
Mateusz Sikora
Android Developer
Roei Carmel
IOS Team Leader
Roei Carmel
IOS Team Leader
Yosi Zada
IOS Developer
Yosi Zada
IOS Developer
Motti Lazar
QA Manager
Motti Lazar
QA Manager
Alina Zhulego
QA Engineer
Alina Zhulego
QA Engineer
Taras Matviienko
Manual QA Engineer
Taras Matviienko
Manual QA Engineer

contact us



    Head Office
    Motiv8AI, Derech Menachem Begin 7, Ramat Gan, Israel contact@motiv8ai.com