We identify the WHY behind the WHAT

of financial behaviors

Harnessing the power of behavioral science and AI, Motiv8AI revolutionizes the way financial institutions evaluate, target, and communicate with their clients

The Challenge

Digital revolution has taken the world by storm. Yet, 1.7B people continue unbanked, representing billions lost in potential revenue for the financial industry.
LOW APPROVAL RATES
Using superficial metrics only such as income and credit history keeps many good customers out
HIGH DEFAULTS & LEAKAGE
Under current methods, default rates and losses are higher
POOR COMMUNICATION
A lack of nuanced understanding of these customers leads to poor marketing and upselling

our Solution

MOTIV8’s patented technology combines​ AI + PSYCHOLOGY to create a more nuanced & predictive approach to financial behavior and customer communication.​
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The WHY behind the WHAT
We help financial institutions make decisions based on customers’ underlying motivations & behavioral characteristics

An Additional Layer of Data
Rather than replace, we augment bank understanding of existing & potential customers

AI-Powered, Academically Driven
This technology was developed in conjunction with some of the world’s leading psychology experts

Plus, Motiv8AI’s non-traditional approach promotes Environmental, Social, and Corporate Governance (ESG) by enabling financial inclusion for households and small businesses, increasing well being, prosperity, and economic growth.

GET TO KNOW YOUR CLIENTS THROUGH THE ENTIRE USER JOURNEY

Increasing loan and credit approval rate safely and reducing default risk have been demonstrated in different environments worldwide. Our personalization solution based on psychological behavior has a significant impact on users' engagement, especially when it comes to financial services.
CreditScoring
ProductMatching
MarketingMessaging

Performance

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UNIQUE VALUE PROPOSITION

DATA PRIVACY
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Recognizing user personality while upholding the strictest privacy standards (Incl. GDPR, ISO27001).
SEAMLESS USER JOURNEY
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Not affecting the on-boarding process with new permissions / questionnaires /new requirements.
NOT REQUIRING ANY 3RD PARTY DATA
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Using only what is provided by the customer and the user’s mobile.
INCREASE RETENTION AND REDUCE CHURN
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Supporting more targeted product offering and optimizing communication.

our TECHNOLOGY

Using the strictest data privacy standards, Motiv8’s patented AI aggregates and analyzes anonymized metadata provided by banks to understand psychological traits that predict behavior.

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Motiv8AI upholds the permissions shared by the bank. It keeps the user journey seamless as it doesn’t interfere with onboarding or demand new requirements.
  • Embedded in customer app
  • Identifies relevant metadata* on mobile device
  • Converts metadata into insights with psychology-based AI models
  • Powered by continual learning
  • Field-proven behavioral prediction

our team

contact us