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From Transactions to Relationships: How Psychology Is Reshaping Digital Banking
A fundamental shift is underway in digital banking, driven by the need to move beyond transactional systems toward true customer relationships. Motiv8AI, an Israeli AI company, combines artificial intelligence with psychological insight to help banks understand not just what customers do, but why they do it. This approach is reshaping how credit, engagement, and personalization are delivered in digital banking. CEO Boaz Jacobi explains how it works.
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Ynet: "From Transactions to Relationships: How Psychology Is Reshaping Digital Banking"
A fundamental shift is underway in digital banking, driven by the need to move beyond transactional systems toward true customer relationships. Motiv8AI, an Israeli AI company, combines artificial intelligence with psychological insight to help banks understand not just what customers do, but why they do it. This approach is reshaping how credit, engagement, and personalization are delivered in digital banking. CEO Boaz Jacobi explains how it works.